Jiexun Strategy: To be a respected enterprise
Release Date：2024-02-11 Source： Number of views：274
Ladies and gentlemen,
Good evening,everyone! I would like to extend a warm welcome to the guests and friends who have come from afar! Sincere thanks to all the family members!
Since its establishment, Jiexun has always adhered to building a team with faith and a sense of honor. We have always held the belief of "allowing people around the world to enjoy the highest quality food" and are based on the present, aiming to become a respected enterprise.
With faith, we move forward all the way, and every time we accomplish something, we gain a full sense of honor. This belief and sense of honor lead us to strive towards the great belief of 'providing the highest quality food for all', constantly approaching and ultimately becoming a reality.
In the process of seeking development, Jiexun has always adhered to a strategy, which is differentiation strategy. It has been practiced in the past and will continue to be practiced now and in the future. What kind of differentiation are we creating?
Jiexun insists on creating the first of the five major differentiations, which is cultural differentiation. Since its 15th anniversary of development, Jiexun's corporate culture has accumulated a profound cultural heritage. It is precisely because of these cultural differences that our business philosophy and values are different, which is our cultural differentiation.
The second differentiation is our technological differentiation. Where is the technological differentiation? Let me give you an example. When Huawei was hit overseas, it released the HarmonyOS system, which broke through the overseas technology blockade in one fell swoop. Not only was it not defeated, but it also achieved technological superiority.
We at Jiexun are the same. In the Chinese color selection industry, Jiexun has established its own technology development system and launched its self-developed "Muscle Cloud" technology platform. With this platform technology, we have launched a series of milestone products such as TK series, DF series, H series, PLUS series, PRO series, which lead the industry's development. Thanks to this technology, we have achieved differentiation in our products.
The fourth differentiation is the differentiation in our management, which can be summarized as the core idea of "people-oriented, selfless altruism" in management, guiding everyone to effectively carry out management work and inspiring strong fighting spirit.
The fifth major differentiation is the differentiation of services. When it comes to service, as we all know, when it comes to service, we think of after-sales service, the differentiation of after-sales service. The service I am talking about here is a broad differentiation, including our pre-sales, in sales, and after-sales, as well as our home backend support, all of which are called service differentiation. Different differentiation reflects a strong support for winning the battle on the front line, which is service differentiation.
Especially for our after-sales service family members, we often encounter customers thanking us with red envelopes when we provide services outside. However, our after-sales family members politely decline, and even if it is difficult to refuse, they will truthfully submit them to the company. Why do customers give red envelopes to service personnel? It must be because of your good service that you have gained recognition. Of course, while we provide excellent services, we also have strict institutional guarantees to ensure that we do not take the masses to the extreme. This is the differentiation of services.
These five major differentiations are important guarantees for us to win industry reputation, ultimately to create differentiation for our Jiexun brand. Our brand aims to bring value to customers, and differentiation strategy is about engaging in value wars, not price wars. It is about providing customers with solutions, solving their problems, and truly bringing benefits to them.
Especially in the past year of 2023, in such a "rolling" environment, we stood out. Not only were we not "rolled down", but we also experienced rapid growth, which proves that our technology has truly led and disrupted!
Every family member present has made efforts for the differentiated development of Jiexun. The company's achievement is inseparable from everyone's hard work and dedication. I would like to express my deep gratitude to all my family members for this!
Summarize the past, but also look to the future. In 2024, we will not only continue to advance our differentiation strategy, but also make bold changes: embrace change and embark on a new journey! Of course, change is a big thing, and it is impossible to complete it in a short period of time. Perhaps we will continue to seek development in the process of change. Change is like changing tires on a highway. We need to not only move forward at high speed, but also have stronger tires to support us in order to run faster and farther.
Jiexun is an innovation leader and disruptor in the industry. Jiexun people always adhere to product confidence and cultural confidence, empower human beings with technology for a better life, and constantly move from victory to victory! Thank you everyone!
Ladies and gentlemen,
Good evening,everyone! I would like to extend a warm welcome to the guests and friends who have come from afar! Sincere thanks to all the family members!
Since its establishment, Jiexun has always adhered to building a team with faith and a sense of honor. We have always held the belief of "allowing people around the world to enjoy the highest quality food" and are based on the present, aiming to become a respected enterprise.
With faith, we move forward all the way, and every time we accomplish something, we gain a full sense of honor. This belief and sense of honor lead us to strive towards the great belief of 'providing the highest quality food for all', constantly approaching and ultimately becoming a reality.
In the process of seeking development, Jiexun has always adhered to a strategy, which is differentiation strategy. It has been practiced in the past and will continue to be practiced now and in the future. What kind of differentiation are we creating?
Jiexun insists on creating the first of the five major differentiations, which is cultural differentiation. Since its 15th anniversary of development, Jiexun's corporate culture has accumulated a profound cultural heritage. It is precisely because of these cultural differences that our business philosophy and values are different, which is our cultural differentiation.
The second differentiation is our technological differentiation. Where is the technological differentiation? Let me give you an example. When Huawei was hit overseas, it released the HarmonyOS system, which broke through the overseas technology blockade in one fell swoop. Not only was it not defeated, but it also achieved technological superiority.
We at Jiexun are the same. In the Chinese color selection industry, Jiexun has established its own technology development system and launched its self-developed "Muscle Cloud" technology platform. With this platform technology, we have launched a series of milestone products such as TK series, DF series, H series, PLUS series, PRO series, which lead the industry's development. Thanks to this technology, we have achieved differentiation in our products.
The fourth differentiation is the differentiation in our management, which can be summarized as the core idea of "people-oriented, selfless altruism" in management, guiding everyone to effectively carry out management work and inspiring strong fighting spirit.
The fifth major differentiation is the differentiation of services. When it comes to service, as we all know, when it comes to service, we think of after-sales service, the differentiation of after-sales service. The service I am talking about here is a broad differentiation, including our pre-sales, in sales, and after-sales, as well as our home backend support, all of which are called service differentiation. Different differentiation reflects a strong support for winning the battle on the front line, which is service differentiation.
Especially for our after-sales service family members, we often encounter customers thanking us with red envelopes when we provide services outside. However, our after-sales family members politely decline, and even if it is difficult to refuse, they will truthfully submit them to the company. Why do customers give red envelopes to service personnel? It must be because of your good service that you have gained recognition. Of course, while we provide excellent services, we also have strict institutional guarantees to ensure that we do not take the masses to the extreme. This is the differentiation of services.
These five major differentiations are important guarantees for us to win industry reputation, ultimately to create differentiation for our Jiexun brand. Our brand aims to bring value to customers, and differentiation strategy is about engaging in value wars, not price wars. It is about providing customers with solutions, solving their problems, and truly bringing benefits to them.
Especially in the past year of 2023, in such a "rolling" environment, we stood out. Not only were we not "rolled down", but we also experienced rapid growth, which proves that our technology has truly led and disrupted!
Every family member present has made efforts for the differentiated development of Jiexun. The company's achievement is inseparable from everyone's hard work and dedication. I would like to express my deep gratitude to all my family members for this!
Summarize the past, but also look to the future. In 2024, we will not only continue to advance our differentiation strategy, but also make bold changes: embrace change and embark on a new journey! Of course, change is a big thing, and it is impossible to complete it in a short period of time. Perhaps we will continue to seek development in the process of change. Change is like changing tires on a highway. We need to not only move forward at high speed, but also have stronger tires to support us in order to run faster and farther.
Jiexun is an innovation leader and disruptor in the industry. Jiexun people always adhere to product confidence and cultural confidence, empower human beings with technology for a better life, and constantly move from victory to victory! Thank you everyone!
